Vogue China has been doing something different from other international Vogue issues for quite sometime now. It features advertorials -- advertising + editorial, which is like a catalog where only one designer or brand is worn/shown throughout the entire story.
This concept is nothing new, per se. It is merely an extension of what has been happening in fashion editorials for a long time now. A regular editorial spread may still showcase multiple designers in a story but the mix-and-match of items from different designers in one single look is becoming increasingly rare. Most advertisers 'encourage' magazines to dress the model in a designer's complete runway look from head to toe, except maybe for accessories unless the brands also have an accessories line to further complete the look.
When was the last time you saw an editorial where a Prada dress is paired with anything but Prada shoes and bags?
Model: Du Juan (IMG)
Advertorial: H&M
Magazine: Vogue China, May 2011
Photographer: Benny Horne
Stylist: Akari Endo-Gaut
Hair: Unknown
Makeup: Unknown
Source: Design Scene
Model: Du Juan (IMG)
Model: Du Juan (IMG) & Brad Kroenig?? (Ford)
Models: Du Juan (IMG), Sui He (New York), Sun Fei Fei (Women), Liu Wen (Marilyn), Ming Xi (Ford) & Shu Pei (Next)
Despite the errors listed above, this was actually a very well written article - probably the best I've read on the recent phenomenon of Asian models in fashion. It accurately described the internal racism that still occurs for Asian models in the Asian markets. It also discussed the differences between the ideals of Western vs. Asian beauties and what the western brands need to do to succeed in the east.
Model: Du Juan (IMG)
Model: Du Juan (IMG)
Model: Du Juan (IMG)
Models: Du Juan (IMG) & Hyun Yi Lee (Silent)
Models: Du Juan (IMG) & Liu Wen (Marilyn)
Models: Du Juan (IMG) & Jerry Fu (Major)